Project Overview

A Brand Refresh for the Mobility app, Free Now.

Client:

Free Now

Project Type:

Branding
Typography
OOH

Credits:



Studio: BMB
Design: Sam Peel & Ted Smith
Creative Direction: Jordan Down & Will Marsden

Year:

2022

Creating an engaging brand & ensure that Free Now to arrive in style.

As part of the BMB team, I was tasked with conceptualising and designing a brand refresh for the ride share service, Free Now. Alongside Head of Design, Ted Smith, we considered the issues facing the existing brand, and offered routes and approaches on how to create a more contemporary and engaging brand, fit for the modern world.

1
Hero_2
Logo
Layout-1
Font_2
Font_1

In a subtle nod to transport, abstract patterns based on road markings were developed to sit alongside vehicle imagery.

Pattern_1-1
Pattern_2
Hero_1
FreeNow_Imagery
FN_OCA

The rebrand culminated in a full OOH campaign, including 6 Sheets, 48 Sheets, and 96 Sheets. Digital mediums and On Car Advertising followed, and eventually a huge TV campaign.

FreeNow_6S_3
FreeNow_6S_2
FreeNow_6S_1
FreeNow_48S_2
Untitled-1

Utilising the rebrand, Joe Lovett & Jack Snell produced this TV ad as the final stage of the reintroduction of Free Now.

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