Project Overview
Design for Rana's 'Italy's best kept secret' campaign.
Client:
Rana
Project Type:
Typography
OOH
Visualising
Credits:
Studio: BMB
Design: Sam Peel
Creative Direction: Dave Beattie
Year:
2023
Whilst working with BMB, I was tasked with creating designs for the Italy's best kept secret' campaign. The aim of the campaign was to snap UK consumers out of their repetitive mealtime habits by positioning the premium pasta brand as a different and delicious choice.
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