Project Overview
A Brand Explainer for the Computer Security company, McAfee.
Client:
McAfee
Project Type:
Branding
Typography
Storyboards
Credits:
Studio: LNC Productions
Design: Sam Peel
Creative Direction: David Levy
Year:
2021
Creating an compelling way to communicate the various products that McAfee have to offer.
Alongside LNC Productions, I was tasked with conceptualising and visualising a set of brand explainer videos for the computer security software company, McAfee. We considered the static nature of their main competitors communications, and then offered the client routes and approaches that would offer a bolder more contemporary and engaging explainer set, filled with life and energy from the opening frames.
To encourage greater engagement and ensure the videos feel full of life, we used dynamic footage with pop up boxes embedded into the world. This ensured an almost unstoppable sense of movement on the explainers.
Similarly to the live footage, the app screen shots are in a contant state of flux. The focal point is immediately targetted and panned into, always at a dynamic angle with a fluid sense of movement tracking our way in.
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