Project Overview
Brand Visuals for the energy company, OVO.
Client:
OVO Energy
Project Type:
Brand Illustration
Typography
Iconography
Credits:
Studio: OVO
Design: Sam Peel
Creative Direction: Ikem Ononiwu, Thom Greybe, and Lottie Pettinger.
Year:
2024
Creating a compelling visual style, allowing OVO to stand out from other energy providers.
Working with the team at OVO, I was tasked with conceptualising and designing a visual style for the brand visuals that complimented and enhanced their recently completed rebrand. Alongside Head of Design, Thom Greybe, we considered the role of OVO in the modern world and how we can express that through their visual stylings.
The images must work on headers, and banners across all of OVO's emails, social, and website.
Working in tandem with other formats, it was imperative that the visuals work across the Beyond platform, OVO's customers energy savings account. A large selection of illustrations were developed to represent each of the home types people could have.
Alongside all of the traditional illustrations, a set of Supporting illustrations were developed. To put it simply, the role of these is to add moments of joy to an otherwise normal interaction.
To create this broad range of illustrations, (a lot of) sketches were created...
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