Project Overview
Brand Illustrations for Volvo.
Client:
Volvo
Project Type:
Brand Illustration
Credits:


Design & Illustration: Sam Peel
Year:
2025
Designing a bold visual style that captures Volvo’s spirit of adventure, luxury, and exploration.
As a self-initiated project, I set out to create brand illustrations for one of my favorite car brands, Volvo. Renowned for its luxury, safety, and deep connection to its rugged Swedish homeland, Volvo has always embodied a spirit of exploration and reliability. I wanted to tap into that essence by developing a bold, engaging visual style that reflects the excitement and adventure of driving. From initial concepts to final designs, my focus was on creating a cohesive aesthetic that complements and enhances Volvo’s automotive identity while celebrating the freedom that comes with the open road.
The main key visual was designed to work across web and print executions.
A secondary visual was also developed to be used across other comms.
Grab the line in the middle to scroll between the sketch and finals...
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